Frustrated
Marketers Pin Their Ears Back As…
“Who’d Have Thunk It…
A
Former Schoolboy Stutterer Reveals The Game-Changing
“New Rule”
Of Closing The
A
Profit-Booster He Unknowingly Sat On For 19 Years…
Unaware
That One Day Open-Minded Marketers Would
Rush Him Love Notes Like This One…
No
Matter Your
Product Or Service… As You Read
This
Letter You’ll
Quickly See Why YOU
Can Be Next To Cash In On This Admittedly Bizarre… Yet
Uniquely
Powerful Window
Into Hidden Human Psychology…
From Ross Bowring
Direct Response Copywriter
& Marketing Consultant
Philadelphia / London
Dear
Frustrated Marketer,
Clueless.
That’s
how you feel when sales sputter.
You’re
in the pitch black asking… what
did I miss?
Well,
you need to know…
You
might not have missed a thing.
At
least, nothing obvious…
Because
you won’t find the “sale closing” secret
I want to share with you in
any must-read
copywriting book…
You
won’t find it gossiped about on a marketing forum or sneaked
into a
blog post…
Yet as you read this letter you'll see why you won't just be among the lucky few to know and profit from this secret...
Even
better…
“Take
Browsers
On A Cable Snappin’
Elevator
Death-Drop From
Your Headline To Your Buy Button…”
Faster
than you ever thought possible….
More
customers… are buying more
products… more
often….
And…
“Finally… You Fling Your
Arms
Around Your Thrilling New
Life...”
Hi.
Ross Bowring here…
And
hard as it might be to believe, being a former stutterer has been a
blessing in disguise
in my quest to earn the right to be your go-to copywriter.
As
you’ll discover…
It’s
given me rare insight into a critical sale-closing secret.
A secret that clients like Alex now thank for an explosion of cash-flow…
Of
course, successes like these are a far cry from my stuttering school
days. Back
then…
“Pig-Tailed
Girls Would Mercilessly Giggle Behind
Their Books As
I’d Fail Miserably To Read
Shakespeare Aloud In English Class…”
I
can laugh about it with friends now…
Although truth be told, at the time…
“To
Earn Respect
It Felt Like I Had To Work
Twice As Hard As Everyone Else…”
Maybe
you know that
feeling too.
Well…
fast forward nineteen years and although I’d long grown out
of my
stutter…
As
I made the switch from face-to-face sales to becoming a salesman in
print… it was
almost like being sat back at my graffiti-stained school desk.
Only this time…
“I
Was Determined
To
Out-Work…
Out-Wit… And Out-Hustle
Every
Wannabee Copywriter Alive…”
And
that meant taking a road less traveled. I’ll tell you the
extra miles I
trekked
to stand apart from the “copywriting
crowd”…
But
make no mistake, this
is 100% about YOU…
And
most importantly…
How
fully you’re about to ride the wave of this mind-blowing
fact…
In 2008, armies
of rabid buyers
pushed direct marketing’s projected worldwide sales to $2.158
trillion (yes, that’s
trillion with
a “t”!).
Think
about that for a moment…
“Claim
Even A
Razor
Thin Slice Of This Trillion
Dollar Pie And You Have All You Need To
Re-Model Life From
The Ground Up...”
And
shouldn’t
you get that chance…
Because
even if people are yet to notice, let’s not water down the
truth…
 |
YOU dared picture your product snatched up by throngs of grateful buyers… as others bank their financial future on scratch offs! |
|
YOU had the backbone to see yourself as a stand-out success... as others blend into the couch-potato masses... |
|
YOU found the guts to plunge
into shark infested
marketing waters… as others dip in a pinky-toe and shriek
“Too Dangerous!” |
And you
didn’t
get to be fingertips from success without wading through setbacks.
Perhaps
you went with the cheapest copywriter out there. Only to receive a
harsh
reminder that you get what for pay for.
Now
you’re
too savvy to let sales slip through the cracks…
This time… you know you need to lockdown a copywriter who’ll deadbolt all doors.
Someone who’ll…
“Turn Your
Marketing
Into
An
Is Through Your
Sales
Funnel…”
I’m
talking about...
 |
Sales
Letters which
slap rocket thrusters on your next product launch... |
|
Auto responders which spur stampedes of buyers to your sales letter... |
|
Video marketing which spikes response and turns eyeballs into money in the bank… |
|
Squeeze Pages which stuff soon-to-be buyers onto your list as you sleep... |
|
Direct Mail which sets giant paydays on a permanent cycle of rinse and repeat… |
|
Space
Ads
which
seize
busy readers and force them
to respond to your offer... |
And whatever sales copy you need to set cash registers singing…
“This
Controversial Inside Tip Will Save You The
Humiliation Of Being Caught
With Your
Pants Down On Launch Day!”
Next
time a copywriter says they’ve studied the
masters… when you pick up
the phone
to discuss your project in detail, simply ask them…
That’s
great… what else
have you done?
See…
it’s
nothing
unusual to diligently plough through the
“must-read” copywriting
classics…
Or to
devour pricey home-study courses penned by copy kingpins like John
Carlton or
Clayton Makepeace…
Heck, even
to journey out to a copywriting workshop.
Take that
road, as most do, and you
can become a talented copywriter.
But for
me, to set off the flood of
orders you deserve, I knew
studying the masters had to be just the beginning...
But
what a beginning!
“You’ll
Never Believe These Little Known
Yet
Ultra-Profitable Tactics The Direct Response Household
Names Use To Shovel Dead Presidents
Into
Marketer’s Pockets…”
 |
The
Dr. Seuss “Sales
Exploder”... |
|
The
Doughnut Shield...
Crafting a generous guarantee might be common-sense... yet
here’s what
even |
|
The
Bidding Frenzy...
Picasso’s
don’t just go for 50 million-large at auction... they also conform to
the |
|
The
6 Second Delay… Mouths drop at your hidden
genius when this John
Carlton “attention snagger” puts |
|
The
Pull The Rug
From Under Ya’… When
Vin Montello introduced this never-before-seen “twist in the |
|
The “Gossip
Girl” Selling System… How did |
“Suddenly…
Prospects Can’t Keep Your Name
Off Their Lips…
Sparking A Word-Of-Mouth
Explosion And The Automatic Income You’re
Jonesing For…”
If I just
put these proven tactics to work for you… you’d be
well on your way to a
website
which never stops selling,
whatever the time of day.
But why stop
there?
Don’t
tell me
you never imagine owning
center stage at a seminar…
Rockin’ the laser-pointer like a kid with a light saber… as you reveal to a rapt sea of wanabees… how you took action to create not just a business to proudly call your own… but…
“Your Own
Portable
Cash-Cow…
Picking Up The
Tab
For A Life
Of Reilly
Others Can Only
Dream
Of…”
However,
you know and I know…
Cookie-cutter sales copy will be the death-nail to those dreams.
And that’s why…
“I’ve
Cast My
Net
Planet-Wide For Any
Reclusive Genius Who Can
Help Me Propel
Your Next
Promotion To Epic Status…”
Here’s some of my latest finds…
|
The Danish X-Ray Machine What happens when you study neuro-imaging of someone's brain as they click to order your product? An in-demand Dane has the answer. He “X-rayed” the brain of prospects about to buy and found one overlooked part of the brain lit up like a Christmas tree. What's going to happen when I flick the switch on this baby throughout your sales copy? |
|
The “Alphabet Cash Code”… A Swedish computer whiz conducted eye-tracking studies to pin-point the “letter shape” you should use to position the most crucial elements of your sales letter. His findings? To maximize profits... the cash alphabet should always start with the letter “F”... |
|
The
“Six-Figure”
Travellers Check… |
|
The Google God Done right... Google Adwords can pour a never-ending stream of qualified buyers to your website. Done wrong... and Google will march you lockstep to the po-house! That's why I take my Adwords cues from a church going Mid-West guy known for seducing strangers with Hypnotic Google Ads... and who's quick to share his empire-building secrets. |
|
The Marketer’s “Holy Grail”… Believe it or not, in 1861 a French doctor accidentally discovered the true “buying button” we all have in our brains. He had no clue the pot of gold he was sat on. So the news remained lost until 1999... when an opportunist Texan dug up the doctor's findings and exposed the secret for a shocked invitation-only audience. When I snagged the polished manuscript of this event I'd no idea it would get so dog-eared... so fast! |
“With
These
Overlooked
Persuasion Tactics
In My Back Pocket I
Was Pulling Clear From The “Copywriting
Crowd”…
But I Was
Nowhere
Near Done…
It Was Time To
Sit At
The Feet Of A Legit…
Millionaire Maker...”
Because
when the opportunity arose… I jumped at the chance to mentor
with Vin Montello.
Unless you
just crawled out from under a rock no doubt you know about
Vin’s
journey from
And lucky for
you…
He’s
fearless
about teaching his head-spinning students everything
he knows about directing a string of six
and seven-figure launches.
Here’s some gems we recently discussed over a private phone line…
 |
The secret “romance” word women respond to in copy. Guys bolt when this word crops up... (it's not love or marriage!) but whisper it to a woman and she'll swoon over your offer like it's Brad Pitt about to lean in and lock lips. (If you're marketing to women this is profit-plutonium...) |
|
Using video to sell? Smart idea. Just don't make your video more than 1 minute long if it's going at the top of your sales letter (and no more than 3 minutes long if it's positioned further down the page) Any more pushes the attention span of viewers over the limit. Let the letter do the heavy selling. Your video should sell prospects on reading the letter, not make a full pitch for your product. |
|
The real job of your headline? If you're not totally sure yourself, don't you deserve a copywriter who is? |
|
The amazing “special effect” which turns disgustingly skeptical readers into beautiful big spenders. If you don't have the world's greatest credentials have no fear. This proven and highly-ethical tactic will come to your rescue... priming people to buy from you without a moment's pause... |
“I
Was One Of
A Few
People
Have A
Handle On These “
But
I Was Blind To The 500lb Gorilla In The Room…”
I can
honestly say… as I’ve tapped into the mind of Vin
Montello…
Studied
the masters…
And sniffed
out any reclusive genius who could help me light a fire under your
profits…
“It
Never Hit
Me That
I Could Be
Sat On An “Atom Bomb”
Advantage
That Could Hurtle You
To The
Top Of The Marketing Food-Chain…”
Then one
day I’m on Facebook catching up with old friends…
reminiscing about
high school.
And naturally,
it took me back to trying to spit out the end of a sentence but
struggling
mightily.
And outta nowhere…
“Like
A Bolt
From The
Clouds… It Struck Me…
Being A Former
Stutterer Had Given Me A Bizarre…
And
Unique Window Into
And With It…
The Trigger
To Set Off A
Windshield Smashing
Hailstorm
Of
Buyer After
Buyer…”
To quickly
explain…
You can
probably imagine it now… when you
stutter
other people finish your sentences for you.
They
don’t
do it to be mean. They want to help. So they take a swing at what
you’re
struggling to say.
Only…
Without
knowing… they often get it wrong… totally
wrong!
And the bizarre thing is…
A similar,
yet far more serious disconnect can happen in sales
copy.
And when
it does…
“Sales
Are
Lost Forever…
Fortunes Go Unclaimed…
And Only Because A Copywriter Failed To Realize
That
Today… Smack Bang
The Game Has
Changed!”
Because
you are acting to improve your life in a highly skeptical age.
We both know
the culprits
responsible…
Weasel
Nigerian e-mail scammers…
Tools who pedal
male enhancement pills…
And worst of all...
Pond-scum
Wall-Street Crooks!
These clowns
and others like them have changed the playing field for decent
hard-working marketers
everywhere.
Cold fact
is… no matter what you’re marketing…
whether you’re doing it on-line or
off…
Now…
in 2010… and for
the foreseeable future…
The new rule of closing the sale applies…
You absolutely must xxxxx xxxxx xxxxxxx xxxx for your reader. If you don’t, xxxxx xxxx xxxxxx xxx xxxxx curtains for you.
(edit: On the
urging of clients, and
their needs must come first, I’ve made the decision
to save
this
critical cash-creating persuasion secret for paying clients
only…)
“Imagine…
You Type In
Your Domain And Up
Snaps The Hardest
Hitting… Most Ridiculously
Persuasive
Sales Copy You’ve Ever Seen…
And It’s Yours To Profit From FOREVER!”
Now…
let’s be upfront about your options today…
You
could hire someone
over at E-lance to write your sales copy. Or take a chance and put your
livelihood in the hands of a newbie at one of the marketing forums.
But
seriously…
And
I ask this because
there’s life-changing profit on the line here…
Can
you see hard-boiled
marketers like Frank Kern or Rich Schefren putting their sales copy in
the
hands of some guy who’s read a couple copywriting
books… or the lowest
bidder
on E-lance?!
Not
in this lifetime…
not in a million lifetimes!
When
you’re a
serious player you’re looking at sales copy
as an investment.
An
investment in
yourself.
An
investment in your
future...
Your
family’s future.
And
if you’ve decided now’s
the time to make your move… then let’s at least
connect by phone.
Fair warning: Thanks to the
results I’m getting
for clients and the full-throated endorsement of veteran copywriters
like Vin
Montello… my fees are on the rise and my schedule is filling
faster
than ever.
The sooner
we get on the phone the sooner I can block out your spot so you
won’t
miss out.
Go ahead.
Fill out
the easy form below.
There’s
no
obligation. No hard-sell awaiting you when we talk. We’ll
quickly get
into the
unique marketing problems you’re facing and see if
there’s a fit.
And grab a
pen, because you might not be able to shut me up!
To your lasting success,
P.S. Strange
as it might seem at first… now you know that to close sale
after sale…
it's a boom to your bottom-line to snag this former stutterer by your
side!
P.P.S. Don’t wait. You know I can do an amazing job with your sales copy. The next step is to fill out the easy form below so we can get on the phone and discuss your needs in detail. Go ahead. Do it now.
“The
real deal... get him now before it’s too late”
-- Millionaire
Maker Vin Montello…
The Godfather Of Persuasion
Ross Bowring © 2009 Direct Response Copywriter & Marketing Consultant